NewBrandsXPO is an annual experiential expo for new and emerging products and brands. It is a one-stop shop for organisations seeking to launch new products & services in-market but however requires that initial and vital potential consumer’s instant feedback. And because consumers gravitate towards the type of experiences that provide them with the stimulation, the NewBrandsXPO platform becomes an ideal space for exhibitors and visitors to nurture the trust and confidence necessary for the realisation of business goals and fulfilment of personal needs.
NewBrandsXPO avail brands the opportunity to directly engage consumers and encourage them to participate in the evolution of the brand and product. NewBrandsXPO gives Innovators and start-ups seeking financial backers and crowd funding the opportunity to pitch directly to potential investors and possible venture capitalists.
• A Launch pad for new and emerging brands & products.
• Stimulate business relationships amongst African start-ups and emerging brands across and beyond.
• Foster consumer/brands relationships and allowing consumers to experience brands realistically.
• Connecting African Innovators.
Research has shown that consumers are more likely to feel loyal to a brand when they have shared values. However, values, mission statements, goals and similar messages are hard to convey through traditional methods like advertising. Yes, social media make it easier to tell your brand’s story, but attracting consumers and holding their attention long enough to get them to consume that media can be challenging. At NewBrandsXPO, you have a captive audience waiting to absorb your brand’s message. An opportunity to convey your brands and products through this experience makes them more memorable. The media, influencers and others who can share your message widely will attend, and when engaged properly you can gain attention from the people who can help you share your brand story.
• Connect with new customers
• Demonstrate new products and pitch services directly to consumers
• Close massive sales and generate new leads
• Gain insight and gather feedback about consumers in-market
Benefits to Exhibitors
• Meet industry colleagues and evaluate competitors
• Initiate joint ventures and project partnerships
• Connect with investors and possible venture capitalists
Benefits to Visitors
• Sample new products and evaluate suppliers
• Follow latest trends and innovations
• Develop valuable personal business connections
• Discover new business opportunities
• Lots and lots of freebies and samples
Opportunity to brand specific portions of the venue
is on a first come first served basis
Exclusive Title Sponsor
Exclusive Expo renaming – XYZ NewBrandsxpo
Prominent Branding Opportunity at Exhibition Venue*
24sqm Exhibition space
Three start-ups exhibition support
Logo placement as Prestige Sponsor on event signage
Corporate Logo link (to redirect to your corporate website) on www.newbrandsxpo.com and all social media platforms
Full page company profile in official expo magazine
Acknowledgements as Sponsors on all relevant media platforms
Logo placement in all marketing communications materials
Inside Front cover colour advertisement in official expo magazine